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Home - China Take - Representing 1.3 Bn People

Representing 1.3 Bn People

Aug 10, 2010

The Chinese government has hired a New York advertising agency to run a promotional campaign featuring 50 of China’s top celebrities in a bid to boost its image abroad. The project consists of a 30-second commercial to be broadcast on international mainstream media, and a 15-minute short film that will be shown at various international events.

Tags: commercial,media,film

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[2010/10/06] China Take Oct. 6: Net Check
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[2010/10/05] China Take Oct. 5: Net Check
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[2010/09/29] China Take Sept. 29: Net Check
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[2010/09/29] China Take Sept. 29: China Tweets
[2010/09/28] China Take Sept. 28: Top 5 Comments
[2010/09/28] China Take Sept. 28: Net Check
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[2010/09/27] China Take Sept. 27: China Tweets
[2010/09/27] China Take Sept. 27: Net Check
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[2010/09/24] China Take Sept. 24: Net Check
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[2010/09/24] China Take Sept. 24: China Tweets
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[2010/09/23] China Take Sept. 23: Top 5 Comments
[2010/09/23] China Take Sept. 23: China Blogs
[2010/09/23] China Take Sept. 23: China Tweets
[2010/09/23] Mid-Autumn Traffic Jams
[2010/09/22] China Take Sept. 22: Top 5 Comments
[2010/09/22] China Take Sept. 22: Net Check
[2010/09/22] China Take Sept. 22: China Blogs
[2010/09/21] China Take Sept. 21: Top 5 Comments
[2010/09/21] China Take Sept. 21: Net Check
[2010/09/21] China Take Sept. 21: China Blogs
[2010/09/21] China Take Sept. 21: China Tweets
[2010/09/20] China Take Sept. 20: Top 5 Comments
[2010/09/20] China Take Sept. 20: Net Check
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[2010/09/20] China Take Sept. 20: China Tweets
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[2010/09/17] China Take Sept. 17: Top 5 Comments
[2010/09/17] China Take Sept. 17: Net Check
[2010/09/17] China Take Sept. 17: China Blogs
[2010/09/17] China Take Sept. 17: China Tweets
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[2010/09/16] China Take Sept. 16: Net Check
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[2010/09/15] China Take Sept. 15: Net Check
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[2010/09/15] China Take Sept. 15: China Tweets
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[2010/09/14] China Take Sept. 14: Net Check
[2010/09/14] China Take Sept. 14: China Blogs
[2010/09/14] China Take Sept. 14: China Tweets
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[2010/09/13] China Take Sept. 13: Top 5 Comments
[2010/09/13] China Take Sept. 13: Net Check
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[2010/09/10] China Take Sept. 10: Net Check
[2010/09/10] China Take Sept. 10: China Blogs
[2010/09/10] China Take Sept. 10: China Tweets
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[2010/09/09] China Take Sept. 9: Top 5 Comments
[2010/09/09] China Take Sept. 9: Net Check
[2010/09/09] China Take Sept. 9: China Blogs
[2010/09/09] China Take Sept. 9: China Tweets
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[2010/09/08] China Take Sept. 8: Net Check
[2010/09/08] China Take Sept. 8: China Tweets
[2010/09/08] Give Us Your Money!
[2010/09/07] China Take Sept. 7: Top 5 Comments
[2010/09/07] China Take Sept. 7: Net Check
[2010/09/07] China Take Sept. 7: China Blogs
[2010/09/07] China Take Sept. 7: China Tweets
[2010/09/06] China Take Sept. 6: Top 5 Comments
[2010/09/06] China Take Sept. 6: Net Check
[2010/09/06] China Take Sept. 6: China Blogs
[2010/09/06] China Take Sept. 6: China Tweets
[2010/09/06] China Take Sept. 6: Free Books Till Junior High
[2010/09/03] China Take Sept. 3: Top 5 Comments
[2010/09/03] China Take Sept. 3: Net Check
[2010/09/03] China Take Sept. 3: China Blogs
[2010/09/03] China Take Sept. 3: China Tweets
[2010/09/03] US Sanctions On North Korea
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[2010/09/02] China Take Sept. 2: Net Check
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[2010/09/02] China Take Sept. 2: Media Versus State
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[2010/09/01] China Take Sept. 1: Net Check
[2010/09/01] China Take Sept. 1: China Blogs
[2010/09/01] China Take Sept. 1: China Tweets
[2010/09/01] China Take Sept. 1: Spend, Spend,Spend!
[2010/08/31] China Take August 31: China Tweets
[2010/08/31] China Take August 31: Net Check
[2010/08/31] China Take August 31: Top 5 Comments
[2010/08/30] China Take August 30: Net Check
[2010/08/30] China Take August 30:　Top 5 Comments
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[2010/08/19] False Credentials – A Scar On Chinese Society
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[2010/02/19] Japan's GDP Figures: Chinese Reaction
[2010/02/18] C-Section Trend
[2010/02/18] Hillary's Future
[2010/02/17] Can Soccer Boss Clean Up The Sport?
[2010/02/13] Divorce Rates Soar
[2010/02/12] Jackson's Doctor Arrest
[2010/02/11] Obama Talks Tough: Chinese Reaction
[2010/02/11] Festive Fun
[2010/02/10] Body Donation Doubts
[2010/02/09] More Tainted Milk Discovered
[2010/02/07] No Cell Phones For Kids?
[2010/02/07] Does School Make A Difference?
[2010/02/06] Dalai Lama Visit
[2010/02/05] Talking To The Taliban
[2010/02/05] China's Space Race
[2010/02/04] Online Reaction To Taiwan Arms Sales
[2010/02/04] Spending On Tibet
[2010/02/03] Vietnamese Wife
[2010/02/03] Chinese Luxury Goods
[2010/02/02] Should Dog And Cat Meat Be Banned?
[2010/02/02] Women In The Workplace
[2010/01/31] Corruption: What can be done?
[2010/01/30] Time To Tax Motorists?
[2010/01/30] Quake Donations "Misused"
[2010/01/29] Super Rich Eye Homes Abroad
[2010/01/29] Blood Transfusion Concerns
[2010/01/28] Be Positive…Or Else!
[2010/01/28] Do You Feel Richer?
[2010/01/27] Killer Hailed A Hero
[2010/01/27] China No.2 Economy
[2010/01/26] Avatar Pulled Or Pushed?
[2010/01/26] Dying With Dignity
[2010/01/24] U.S. Donations Cause Controversy
[2010/01/24] Worth The Sacrifice?
[2010/01/23] Elementary School Pressure
[2010/01/22] "Compassionate Invasion" Of Haiti
[2010/01/22] What Level Of Education Is Best?
[2010/01/21] Kidnapping Sparks Online Debate
[2010/01/21] Was It Right To Cancel Mr Gay?
[2010/01/20] Japan Vows Action On Gas Fields
[2010/01/20] Online Vs Real Life Opinion?
[2010/01/19] Rewards Given For Porn Reports
[2010/01/19] Anti-Missile System
[2010/01/17] 9.5% GDP Growth In 2010?
[2010/01/17] Kiss Causes Airport Chaos
[2010/01/16] Haiti Earthquake
[2010/01/15] Google Threat: Chinese Reaction
[2010/01/15] Battling Anti-Social Behavior
[2010/01/14] Super Tanker To Aircraft Carrier
[2010/01/14] Movies - Chinese Or Foreign?
[2010/01/13] Yale Given $8,888,888 Donation
[2010/01/13] What Is "Western Culture"?
[2010/01/12] An Academic Controversy
[2010/01/12] Corrupt Journalists
[2010/01/10] Views on Housing Prices
[2010/01/10] Yao Ming's Baby
[2010/01/09] Tying The Knot Too Tightly?
[2010/01/09] Industrial Scandal Sickens 51 kids
[2010/01/08] What Goes Up… Must Come Down?
[2010/01/08] Top News For 2009
[2010/01/07] China's "Online Mafia"
[2010/01/07] Chinese Moviegoing Habits
[2010/01/06] Too Much Luxury?
[2010/01/06] Corrupt Judge
[2010/01/05] Mental Health In China
[2010/01/05] New Year Hopes
[2009/12/31] Resident Permit Reform
[2009/12/31] Iran Protests:Chinese Reaction
[2009/12/30] Online Reaction To Execution
[2009/12/30] Disabled Driver Rules Eased
[2009/12/29] Karaoke Songs Censored
[2009/12/29] Who Benefits From Taiwan Deals?
[2009/12/27] Online Chat Ok At Work?
[2009/12/27] Cold Attitude To H1N1 Suspects
[2009/12/26] Knowledge Of Christmas Traditions
[2009/12/26] US Arms Sale To Taiwan
[2009/12/25] Copenhagen Controversy
[2009/12/25] Too Many Motors?
[2009/12/24] Helping Migrant Workers
[2009/12/24] Secondhand Or New?
[2009/12/23] Farmer Compensated For Jail Time
[2009/12/23] Online Vs. TV Ad Markets
[2009/12/22] Putting The Brakes On E-Bikes
[2009/12/22] Cheering China's Workers
[2009/12/20] Balance Between Economy And Climate
[2009/12/19] Chinese Troops In Afghanistan?
[2009/12/19] In The Dock
[2009/12/18] Dorm Suicide, Who's To Blame?
[2009/12/18] Dating Changes
[2009/12/17] Earthquake School Rebuilt
[2009/12/17] Kidnapping Fears In China
[2009/12/16] Migrant Worker Woes
[2009/12/16] Food Safety
[2009/12/15] Who Pays The Piper?
[2009/12/15] Individually Green
[2009/12/13] Is The Shanghai Expo Important?
[2009/12/12] Improving Life For The Blind
[2009/12/11] Woman Burns Herself As Protest
[2009/12/11] Job Worries For Students
[2009/12/10] One Child Policy: Time For A Change?
[2009/12/10] Housing Costs
[2009/12/09] Repatriation For Fugitive?
[2009/12/09] Only Skin Deep
[2009/12/08] Best,Worst Things About Life In Xinjiang
[2009/12/06] Whitehouse Dinner Gatecrashers
[2009/12/06] Buying Property Overseas
[2009/12/05] Does Taxi Increase Bother You?
[2009/12/05] Martial Arts Showdown
[2009/12/04] Milk Victims Cry Foul
[2009/12/04] Is Obama Right On Afghanistan?
[2009/12/03] Selling Made In China
[2009/12/03] The Ideal Job
[2009/12/02] Match-Fixing Scandal
[2009/12/02] Worried About HIV/AIDS?
[2009/12/01] Buildings Beyond Belief?
[2009/12/01] Second Wife Syndrome
[2009/11/30] Yunnan Media Monitors
[2009/11/30] Electricity Price Hike
[2009/11/28] Graduate Patrols
[2009/11/28] What Do You Know About Africa?
[2009/11/27] China Not Interested In Democracy
[2009/11/27] Job Prospects For Returnees
[2009/11/26] Flowers Fertilized With Blood
[2009/11/26] Feelings Towards Beggars?
[2009/11/25] Net Users To Fight Corruption
[2009/11/25] Men Or Women: Who's Best At Business?
[2009/11/24] China's Compulsive Savers
[2009/11/24] Heaviest Financial Burden
[2009/11/22] Education: Time For A Change?
[2009/11/22] Dangers Of Child Labor
[2009/11/21] Most Powerful Person In The World
[2009/11/20] State Banquet
[2009/11/20] Changed View Of Obama?
[2009/11/19] Reaction To Obama
[2009/11/19] China's Western Allies
[2009/11/18] Changed Dynamics In Sino-US Relationship
[2009/11/18] What Would You Ask Obama?
[2009/11/17] Obama Quizzed In Shanghai
[2009/11/17] USD-RMB Exchange Rate
[2009/11/16] Dear Mr President…
[2009/11/16] Favorite President
[2009/11/15] Obama Out Of Ten
[2009/11/15] US More Student Exchanges
[2009/11/14] SNS Lawsuit Action
[2009/11/14] Stars In Commercials
[2009/11/13] Gang Justice?
[2009/11/13] Do You Support The Death Penalty?
[2009/11/12] New PKU Entrance Regulations
[2009/11/12] Beijing Or Home After College?
[2009/11/11] Prostitution Crackdown
[2009/11/11] Migration: The Good And The Bad
[2009/11/10] Online Gaming Row
[2009/11/10] Mixed Marriages
[2009/11/08] Students Stripped Bare
[2009/11/08] Are Students Well Behaved?
[2009/11/07] Taking The Mickey?
[2009/11/07] Can Chinese Culture Compete?
[2009/11/06] Qualified Doctor
[2009/11/06] Tsien Hsue-Sen
[2009/11/05] Chinese Workers Compensated
[2009/11/05] Domestic Violence
[2009/11/04] Prisoner Parade
[2009/11/04] To Block, Or Not To Block?
[2009/11/03] PLA Seeks Academic Recruits
[2009/11/01] Mob Rule
[2009/10/31] Does Graying China Affect You?
[2009/10/31] Foolhardy Or Brave
[2009/10/30] Views On Germany?
[2009/10/30] Privacy Rights Of Minors
[2009/10/29] Capitalizing On Coal
[2009/10/29] Is More Religion Good?
[2009/10/28] Returned PHD Suicide
[2009/10/27] Marriage Before House?
[2009/10/27] Net Check: Price of Medicine
[2009/10/26] China Donations
[2009/10/26] Gay Parents
[2009/10/24] Home Brands Or Foreign Brands?
[2009/10/24] License To Kill?
[2009/10/23] Is China Car Boom Good?
[2009/10/23] Hijacked Bulk Carrier
[2009/10/22] Foreign Friends
[2009/10/22] HIV Blog Hoax
[2009/10/21] National Games Too Much?
[2009/10/21] Taxi Entrapment
[2009/10/20] China And The World
[2009/10/20] After School Controversy
[2009/10/17] Currency Manipulation
[2009/10/17] Chongqing Gangs
[2009/10/16] Medal of Dishonor
[2009/10/16] Should Gays Serve in the Military?
[2009/10/15] Chinese Hummer
[2009/10/15] Bus Row Fallout
[2009/10/15] Mainland Maternity
[2009/10/15] Marriage Rush
[2009/10/14] Wuhan University Scandal
[2009/10/14] Study Abroad or at Home?
[2009/10/13] Sun Yue's Future
[2009/10/13] Al-Qaida Threat
[2009/10/10] Where In The World?
[2009/10/10] Obama's Nobel Prize
[2009/10/09] Is Obama Doing a Good Job?
[2009/10/09] Was Rio The Right Choice?
[2009/10/09] Is Obama Doing a Good Job?
[2009/10/08] Chinese Donations
[2009/10/08] China and North Korea
[2009/10/07] Illegal Taxis
[2009/10/07] China's Labor Shortage
[2009/10/06] Saving Money
[2009/10/06] Anti-Japanese Feelings
[2009/10/05] Worried About Your Job?
[2009/10/05] Today's Degrees Useless
[2009/10/04] Safety in Beijing
[2009/10/04] Life of Luxury
[2009/10/03] National Day vs. Olympics
[2009/10/03] Spoilt Rich Kids
[2009/10/02] IS Beijing's Air Cleaner?
[2009/10/02] Airport Clearner Freed
[2009/10/01] Parade Reactions
[2009/09/30] Students Auction Reputation
[2009/09/30] Video Piracy
[2009/09/29] No Divorces In Chongqing?
[2009/09/29] National Day Celebrations
[2009/09/27] Animal Cruelty
[2009/09/27] Capital Parade
[2009/09/26] Rising Ticket Prices
[2009/09/26] National Day Plans
[2009/09/25] Hacker's Gift to Nation
[2009/09/25] Japan's New PM
[2009/09/24] China Flag at White House
[2009/09/24] Flight Cancellations
[2009/09/23] Official Property Rules
[2009/09/23] Welcome Back Liu Xiang
[2009/09/22] NBC vs. CCTV
[2009/09/20] Liu Xiang Come Back
[2009/09/20] Pricy Pooch
[2009/09/19] 50% Off Abortions
[2009/09/18] Do You Buy Green Products
[2009/09/18] Open Chest Surgery Case
[2009/09/17] Military Parade
[2009/09/17] China Tax Increase
[2009/09/16] Importance of Military
[2009/09/16] National Day Security
[2009/09/14] Airplane Safety

RELATED PROGRAMS

Media Watch Oct. 26: National News

Front Page
U.S. Commercial Depicts Future
China Quits Tokyo Film Festival
"Bloody Map" Shows Illegal Seizures
Qq Sued Over Suicide Pact
Cops Detained For Petitioning
Stars Marrying In Secret
Beyond the Headlines August 10

Kashgar's Building Boom Burden
Elite Sports Set Rich Apart
TCM, Meet FDA
Representing 1.3 BN People
Job Criteria In The Real World
Sichuan's Panda Tourism
Those Who Help Themselves
Media Watch June 18: Bits & Pieces

All For A Free Meal
Dating Show Hosts "May Resign"
Transforming Owl
China's Leaning Man
On The Edge
Shaolin Soccer Commercial
Shanghai Expo: Beeter Lufe?
World Cup: North Korea's Chinese Fans
East Meets West On Film

Movies are often a barometer of public opinion, reflecting a nation's hopes as well as its fears. And as the balance of power shifts in the world, the film industries of both America and China are increasingly looking to each other for inspiration.
Media Watch August 6: Bits & Pieces

Inception Heading To China
48 Hour Film Project
Meshee Hits Town
3 Sun Phenomenon
Best Video Ever Fake Passing Out
If You Are The One Music Vid
Freaky Dancing Uncle
Media Watch Oct. 28: National News

PD: LXB Can't Possibly Understand
Anti Japan Protest In Chongqing
Taiwan Tears At Tokyo Film Festival
2 Chinese Men Stands Trial In US
Google Map Data "Stolen"
Kaixin To Pay Damages
Media Watch August 12: Bits & Pieces

Loving Couple
Daniel Wu In Propaganda Film
Sleepwalking Dog
Chubby Chat
Dying To Escape
Mustache Summer Photo Contest
Fancy Shoes
Biz Wire Nov. 11: Biz Events

Ethylene Industry Meets
China Gets Fancy
Farmers Get Commercial

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