It was supposed to be one of the highlights of the Korean Pavilion at the Shanghai Expo.  Instead, it led to an online war.  It centered around Korean pop sensation Super Junior, an act that routinely sells out major venues each year they come to Shanghai.

Word had gotten round at the Expo that there were 5,000 free tickets on offer, but when fans came to collect, it turned out that most of these had been given out to Korean groups, and only 500 tickets remained. A stampede followed, during which some witnesses said fans of the group began abusing and spitting at police.  This led to an immediate online backlash against Super Junior fans, under an umbrella campaign called 69 Jihad, 6-9 referring to June 9th. 

The campaign was a coordinated attack of “spamming and condemnation of Korean pop fans on well-known forums, and even brought down Super Junior’s official website.